It still sounds like you
The thing people worry about most. Beata Fuller handed her AI to a VA first, and within weeks her message sounded like everybody else's. Now everything she builds runs on her own voice and her own recordings.
Joe Che's AI Business Mastermind
Build your AI business system: 12 weeks live, plus 2 bonus sessions
Have the idea. Build it tonight.
Selling by sunrise.
Every week, a small group of founders sits down together and builds the thing they actually need. No developer costs. No consultant conversations. No waiting months for something you can build tonight. What used to cost you thousands goes back in your pocket, and it still sounds like you.
Cohort 6 starts Monday, February 8, 2027
Two live session times every Monday. Join whichever fits.
Is This Right for You?
Who is this for?
This is for conscious entrepreneurs, people who are passionate about serving others and built a business out of it: coaches, healers, facilitators, brand and creative studios, architects and designers, consultants, photographers, retreat leaders. Most of them do not have a technical background. That is the point.
You are ready for an invisible team. Agents that carry the admin, the chasing, and the repetitive work that pulls you away from the people you serve, so you stay in your zone of genius and the business keeps sounding like you.
A lot of people come in thinking this is not for them. They are usually the ones who get the most out of it, because they have been carrying too much of the business in their own head.
Come ready to work. You leave each session with something built.
“Claude even wrote all the emails, and it's even in my own voice. I'm pretty impressed, because normally I get AI slop, but this was really good.”
Sheree Murray, Coach, Bali
Who is this not for?
If you don't have a general direction of what you want to sell or who you want to serve, this is not the right room for you. There is no shame in that, but showing up before you have that general direction may be frustrating to you and others.
It is okay if it is not perfectly dialed in yet, as we will be using an Advanced Branding Agent to help clarify your messaging and product ladder. That said, if you are completely starting from scratch, it is best to start with our Uncovering Your Purpose program first. Get clear on your direction there, and then you can join this program when you are ready. That process usually takes a few weeks.
This is also not the right room for you if your AI capability level is already past level 7. If you are working in the terminal a lot, running multiple agents, or are well into building your own AI, more than a third of what we cover will be things you already know. If this is you, my advanced courses are built for you, and it is better to go straight into those:• Supercharge Your Meta Ads with Claude Code• How to Build Your Own AI Agent Operating System
If you are not sure where you land, you can read through the AI capability levels.
What you walk away with
What you actually leave with
Not notes, not intentions, not a folder of prompts. Here is what people built, in their own words, with their names on it.
A real website, live, that you built
Pete Longworth had used nothing but Squarespace for 15 years and started out, in his words, "scared shitless of AI." He finished having built an entire site from code.
You stop paying people for work you can now do
Jasmine Oh always had to hire somebody for SEO, websites and funnels. In her words: "I would say I've saved at least $3,000 to $4,000 from just the first couple of sessions."
Real assets with your business running through them
Wes Jones shipped three live sites on his own domains and built a tool that has processed around 40,000 photos across roughly 14 weddings for a paying client.
Work that took weeks takes minutes
Tiyana Jovic had built websites before: "Something like this could literally take me weeks if not months of work." A first version now takes her about 15 minutes.
Your best thinking keeps working without you
Tiyana Jovic built a Threads playbook earning 2 to 5 million organic views a month, then encoded it into an agent that writes in her own formats.
The admin stops eating your week
Alla Demutska built partner outreach for 41 clinics where every email opens fully written in her inbox. "I just need to press send."
You find out what your business actually is
Pina Maria Muckle realized mid-program that her whole offer was about giving people permission. "I’m the permission slip" became her course name and her website headline.
Watch past cohorts' graduation videos
This gives you an idea of what skills you might have at the end of the program. You will notice that they are applied very differently to serve the core mission of each individual.
Every member's final project is to record what they built and what has changed. No script, no editing for the pitch.
Watch all the graduation videosShare where you land: find my AI capability level
“
This had already paid for itself, completely.
Quincee Lark
Founder, Visionseed
Bali, Indonesia
“
I have nearly 1,000 people signed up on StageSeeker.com in the last couple weeks. I can't believe it! That is $198K if I convert them.
Unpaid sign-ups / leads. $198K is potential revenue if converted, not earned revenue.
Kirsty Tait
Founder, StageSeeker
No tech background.You build it by talking.
Most people who join have only ever used ChatGPT. That is who this is built for.
Claude Code
Codex
Introducing Joe Che's
AI Business Mastermind
Most business owners already have enough on their plate. What they're missing is a system for doing less of it while the business keeps growing.
Program Portal and Session Guides
Every session has its own guide page built inside the portal: every step, screenshot, and video, plus all the prompts and skill installs so the technical parts don't slow you down. Miss a session? The full build guide is live within 24 hours so you can always come back and build it in your own time. The Resource Vault goes deeper. Financial models, pitch decks, hiring guides, skills that took months to build. If Joe has it and it can help you, you get it.
Weekly Live Sessions
Two hours every week, live with Joe and your small group of founders. Three sessions a month are hands-on build sessions, where you build something real. The fourth is a mastermind and accountability check-in to keep you focused on what actually moves the needle. All sessions are recorded.
Organized and Moderated WhatsApp Community
This is actually one WhatsApp thread you are going to be excited to read. Organized, moderated, and genuinely active. Sub-threads for wins, challenges, what you are working on, and offers you will want to see. Joe is in there. So are people who get it and are building at the same level you are.
Strong, Supportive Founder Community
This is not just a directory. It's a real community of founders who actually help each other move. People share what is working, trade skills, answer stuck points, and sometimes jump on co-working calls to build side by side. The referrals matter, but so does having smart, supportive people around you who want to see you win.
Behind the scenes
See what members actuallyget access to.
Joe walks through the portal, session guides, Magic Task Board, Magic CRM, WhatsApp support, and the referral channel that stays open after graduation.
Backend walkthrough • 2 min
Built After Their First Few Training Sessions
Nihar Photography
Client site by Wes Jones
An award-winning Indian and destination wedding photographer, with an ML workflow that culls and edits thousands of images.
Nichole
Nichole Knight
Financial freedom mindset and transition coach. A corporate executive turned freedom chaser who retired in her forties.
Participant builds1 / 35
“
It's hard to quantify how much money this has saved me, but it's got to be tens of thousands of dollars.
Eric Horn
Founder, CultureRoot
Great Neck, NY
What You'll Learn
Level 1 is an implementation program: 12 weeks live, plus 2 bonus sessions
Session by session, you build the core systems that increase efficiency, capture more leads, and create a clearer path to sales. Every session is hands-on, gets implemented into your business right away, and is designed for non-technical founders.
01
Setting the Mastermind Container
Who Is in the Room, What We Are Building, and Why
Introductions, group agreements, and the mindset shift from employee to entrepreneur. You meet the people you will build alongside for twelve weeks, we define what you are building and why, and your machine gets set up so night two starts with your hands on the keyboard.
02
Building Your First Website with AI
Claude Desktop + Claude Code + Your Photos, Live on the Internet
Open Claude Desktop, get into Claude Code, and build your first web page with Joe on the call. Add your photos, add visual effects, and make it yours. By the end of the night you are live on the internet. No coding experience needed, just your ideas and a laptop.
03
Building Your First Lead Magnets
Custom Domain + Lead Capture + Real Database + Automatic Delivery
Connect a custom domain, build a lead capture page, store subscribers in a real database, and deliver your resource by email the moment someone signs up. This is where your site stops being a brochure and starts working as a lead system.
04
Creating Your Second Brain and Putting It in Your Pocket
Every Conversation You Ever Had, Organised, and Yours Everywhere
Export your conversation history from ChatGPT and Claude, use AI to organise it into a Brain Dump folder, and wire it into Claude Code so it knows who you are automatically. Then put it in your pocket so your AI brain travels with you.
05
The Branding Agent and Honing Your Message
Offer Clarity + Brand Brain + Funnel Map
Install the Branding Agent, tighten your offer, and build your brand brain. Score your own website for ideal-customer fit, map your funnel, and leave with a message that sounds like you and lands with the person you actually serve.
06
Your First Mission Control
Task Board + AI Automation + Joe's Magic CRM, All on Your Laptop
Install your own browser-based task board with projects, cards, and AI automation columns, then install the All Sorted CRM straight into it so your work and your pipeline live in one place, running entirely on your machine.
07
Safety and WebFetch
Scrape the Internet Safely + AI Antivirus Habits
Install WebFetch, understand the tools inside it, and practice safe web fetching, scraping, browser automation, and media downloads. You leave knowing what your agents may touch, what they may not, and how to keep your system clean.
08
Content Hooks: Writing Scroll-Stopping Openers
HookLab + Your Voice Profile + Hooks That Turn Attention into Leads
Build a voice profile that actually sounds like you, then use HookLab, a hook-writing engine built for this group, to generate scroll-stopping openers in your own voice and prep the hooks that turn attention into leads.
Real results from a cohort member
Watch a prior participant go from 1,100 to 13,000 Instagram followers and reach 2.27 million views in her first 60 days with HookLab.
Sofia, Cohort 2, showing how she uses HookLab and what it did for her account.
HookLab viral examples from cohort members
09
Traction Channels and Channel Selection
Nineteen Channels + Picking the One Worth Testing Next
Use the Traction framework to review the classic channels, break social and media into real surfaces, and choose the next growth channel worth testing for your business.
Engineering as Marketing: example app our member built
10
90-Day Revenue Increase Plan
The Offer, the Channel, the Weekly Numbers, the First Actions
Build your 90-day revenue increase plan: the offer, the channel, the weekly numbers, and the first actions you commit to this week. You leave with a plan you can run, not a deck.
11
Instagram Agent and Lead Capture
Automated DMs and Comments, Wired into Your CRM
Install the Instagram agent, wire it into your CRM, and turn real engagement into captured leads, with the boundaries that keep your account safe.
12
Certification Videos, Closing, and Feedback
Record Your Certification Video + See How It Is Graded + Choose What Is Next
Record and submit your certification video, see how it is graded on the 17-level AI capability ladder, share your feedback, and decide whether to continue with the Alumni Circle.
Learn more about Builder Circle →B1
Graduation Day
Every Member Demos One Build, Then We Close the Container
The closing celebration. Every member demos one thing they built, we watch the graduation videos together, and we close the container with gratitude and a clear path forward.
B2
How to Stand Out in the Age of AI
Positioning + Messaging + Your AI Brand Brain, with Tiyana Jovic
A bonus session led by Tiyana Jovic, a Cohort 1 graduate and the founder of AI Brand Temple. AI reflects back whatever you give it, so if your positioning is fuzzy, every draft comes out as the statistical average of your category. Tiyana walks the room through three parts: where you actually sit in the market and why someone picks you over the alternative, the outcome language your buyers use when they are ready to buy, and how to load both into your AI brand brain so everything it writes sounds like you and not like everyone else.
After the 12 weeks
The program ends with something built and running. Where you go next is your call, and there are three doors.
Get certifiedFinish Level 1 with a certificate on the 17-level AI capability ladder and a public graduate page you can send to clients.Stay in the roomBuilder Circle keeps you building with the people you built alongside: monthly, live, and the home base between Level 1 and Level 2.Go deeperLevel 2 is for graduates only: pick one of four tracks, Meta ads with Claude Code, AI content systems, AI avatars and cinematic video, or your AI operating system.
The Cohorts Are Already 96 Strong
These are the people already in the room.
CAROLYN
Carolyn R Wade is a Human Performance Specialist and founder of HumanARC Wellbeing LTD, leveraging 40 years of corporate leadership to empower individuals and teams with body-based tools for enhanced clarity, energy, and resilience.
Eri
Founder of Relearn Love, a private relational consultant for high-performing couples and leaders. TEDx speaker and bestselling author of Relationship Agreements.
Christa
Tantra teacher and breathwork facilitator who guides individuals and groups through coaching, immersions, and retreats into deeper self-awareness, emotional mastery, and presence.
Ounmany
Transformational coach Ounmany Milavong runs Iris, a three-month private 1:1 immersion for highly self-aware women who have completed extensive inner work yet remain stuck in one area of life, guiding them to identify the root problem...
CAROLYN
Carolyn R Wade is a Human Performance Specialist and founder of HumanARC Wellbeing LTD, leveraging 40 years of corporate leadership to empower individuals and teams with body-based tools for enhanced clarity, energy, and resilience.
Eri
Founder of Relearn Love, a private relational consultant for high-performing couples and leaders. TEDx speaker and bestselling author of Relationship Agreements.
Christa
Tantra teacher and breathwork facilitator who guides individuals and groups through coaching, immersions, and retreats into deeper self-awareness, emotional mastery, and presence.
Ounmany
Transformational coach Ounmany Milavong runs Iris, a three-month private 1:1 immersion for highly self-aware women who have completed extensive inner work yet remain stuck in one area of life, guiding them to identify the root problem...
Dharmaraj
Tantra teacher and intimacy coach training students in Tantra massage and embodied consciousness through online programs and live events, drawing on five decades of practice including 17 years studying with Osho.
Ed
Coach and facilitator based between Australia and Bali, helping business owners lead from intuition without losing structure through his ARISE framework and 1:1 coaching, group programs, and masterclasses.
Renae
Renae Stephen is the founder of Reign Dance Movement, where she designs transformational dance events that help participants reclaim their sovereignty and cultivate inner harmony.
Kellie
Holistic life coach and complementary therapies practitioner specializing in relationships, identity, and life redesign, guiding clients through major transitions via her evidence-informed Synthesis framework.
Rajiv
Co-founder of architecture and design studio IBUKU and internal medicine physician, Rajiv Arapurakal speaks internationally on making health, design, and wellness more accessible while hosting the podcast "From Awkward" on reinvention and...
Arya
Brand strategist and qualitative researcher with 18 years decoding consumers across six continents for global brands, now helping founders build brands and experiences that are alive and human.
Sanna
Sanna Atherton is a teacher, speaker, and founder of GrowRecoverDiscover. Drawing on more than 25 years in health and wellness and a lifetime of lived experience across three continents, she helps busy professional mums create more joy...
Katrina
Katrina Luder is the founder of The Salthood, a full-service marketing agency where she leads a team of five to deliver creative campaigns, branding, and content for swimwear, jewelry, and lifestyle brands including Soso Swim and By Rae...
Matt
COO of Regenesis, where he has spent six years building and running a global wellness tech company, and founder of Bali's first float tank center.
Sergio
Sergio Trejos is a corporate sales professional of 14 years who helps scale Atenaá Beauty Concept, a Miami-based ritual-driven beauty and wellness studio, while building two ventures and driving impact in his community.
Fabiola
Fabiola Einhorn is a somatic trauma and integration coach and founder of VOCANTRA, whose proprietary vocal meditation instrument makes the voice visible in water in real time.
Myrthe
Myrthe de Jongh is an intimacy and embodiment coach, raising a new generation of "GOLD DIGGERS™" by guiding women through her 1-year online program to achieve profound love, pleasure, and financial freedom.
Joshua
Tantra and polarity coach in Bali, guiding men and women back into their power in love and relationships.
Heather
Owner of Shloaka, a luxury fashion business serving high-end resorts.
Ems
Hi! My name is Ems and I'm Ben White's Chief of Personal Operations.
Kasia
Certified tantra teacher, breathwork facilitator and sound healer in Ubud, Bali. Former Warsaw interior architect and TVN set designer, founder of the Mystic Portal jewelry line.
Jana
Jana Dawson, Deputy CEO of The School of Positive Psychology, designs and leads strategic evidence-based programs that drive leadership development and organizational effectiveness for diverse sectors.
Amira
Amira Attar is an Integrative Transformation Specialist, guiding clients to profound self-reclamation through psychology, somatic healing, and inner child work.
Jasmine
Professional DJ with over 7 years of international experience, currently travelling between Bali, Europe & Australia. Recognized for her versatility and ability to curate unforgettable musical journeys, she has performed at some of the region’s most prestigious venues.
Gary
I am a co-founder of Live 5D Health, a holistic wellness centre and online health club based in Boyle, County Roscommon, established in 2023.
CAROLYN
Carolyn R Wade is a Human Performance Specialist and founder of HumanARC Wellbeing LTD, leveraging 40 years of corporate leadership to empower individuals and teams with body-based tools for enhanced clarity, energy, and resilience.
Eri
Founder of Relearn Love, a private relational consultant for high-performing couples and leaders. TEDx speaker and bestselling author of Relationship Agreements.
Christa
Tantra teacher and breathwork facilitator who guides individuals and groups through coaching, immersions, and retreats into deeper self-awareness, emotional mastery, and presence.
Ounmany
Transformational coach Ounmany Milavong runs Iris, a three-month private 1:1 immersion for highly self-aware women who have completed extensive inner work yet remain stuck in one area of life, guiding them to identify the root problem...
Dharmaraj
Tantra teacher and intimacy coach training students in Tantra massage and embodied consciousness through online programs and live events, drawing on five decades of practice including 17 years studying with Osho.
Ed
Coach and facilitator based between Australia and Bali, helping business owners lead from intuition without losing structure through his ARISE framework and 1:1 coaching, group programs, and masterclasses.
Renae
Renae Stephen is the founder of Reign Dance Movement, where she designs transformational dance events that help participants reclaim their sovereignty and cultivate inner harmony.
Kellie
Holistic life coach and complementary therapies practitioner specializing in relationships, identity, and life redesign, guiding clients through major transitions via her evidence-informed Synthesis framework.
Rajiv
Co-founder of architecture and design studio IBUKU and internal medicine physician, Rajiv Arapurakal speaks internationally on making health, design, and wellness more accessible while hosting the podcast "From Awkward" on reinvention and...
Arya
Brand strategist and qualitative researcher with 18 years decoding consumers across six continents for global brands, now helping founders build brands and experiences that are alive and human.
Sanna
Sanna Atherton is a teacher, speaker, and founder of GrowRecoverDiscover. Drawing on more than 25 years in health and wellness and a lifetime of lived experience across three continents, she helps busy professional mums create more joy...
Katrina
Katrina Luder is the founder of The Salthood, a full-service marketing agency where she leads a team of five to deliver creative campaigns, branding, and content for swimwear, jewelry, and lifestyle brands including Soso Swim and By Rae...
Matt
COO of Regenesis, where he has spent six years building and running a global wellness tech company, and founder of Bali's first float tank center.
Sergio
Sergio Trejos is a corporate sales professional of 14 years who helps scale Atenaá Beauty Concept, a Miami-based ritual-driven beauty and wellness studio, while building two ventures and driving impact in his community.
Fabiola
Fabiola Einhorn is a somatic trauma and integration coach and founder of VOCANTRA, whose proprietary vocal meditation instrument makes the voice visible in water in real time.
Myrthe
Myrthe de Jongh is an intimacy and embodiment coach, raising a new generation of "GOLD DIGGERS™" by guiding women through her 1-year online program to achieve profound love, pleasure, and financial freedom.
Joshua
Tantra and polarity coach in Bali, guiding men and women back into their power in love and relationships.
Heather
Owner of Shloaka, a luxury fashion business serving high-end resorts.
Ems
Hi! My name is Ems and I'm Ben White's Chief of Personal Operations.
Kasia
Certified tantra teacher, breathwork facilitator and sound healer in Ubud, Bali. Former Warsaw interior architect and TVN set designer, founder of the Mystic Portal jewelry line.
Jana
Jana Dawson, Deputy CEO of The School of Positive Psychology, designs and leads strategic evidence-based programs that drive leadership development and organizational effectiveness for diverse sectors.
Amira
Amira Attar is an Integrative Transformation Specialist, guiding clients to profound self-reclamation through psychology, somatic healing, and inner child work.
Jasmine
Professional DJ with over 7 years of international experience, currently travelling between Bali, Europe & Australia. Recognized for her versatility and ability to curate unforgettable musical journeys, she has performed at some of the region’s most prestigious venues.
Gary
I am a co-founder of Live 5D Health, a holistic wellness centre and online health club based in Boyle, County Roscommon, established in 2023.
“
Learning how to use AI in a proper way and knowing when to use what has saved me literally at least 20 to 25 hours a week.
Miia Nern
Astrology educator and content creator
Berlin, Germany
247 real reactions from the participants
What participants said after building, shipping, and getting unstuck.
Jasmine Oh
Cohort 4, Session 7
“Made up a DJ course sales page in 15 minutes today and just sold my first package. $1,111 USD.”
Craig Soles
Cohort 3
“The fact that me, 64 years old, no coding experience, no prior technology experience when it comes to this or AI, could step in and under 30 days build what I built. I wouldn't be here at this stage without masterminds. I'm a smart guy, I'm no genius, but I am very smart, and this showed me just how smart I am.”
Jenny Jessen
Cohort 1
“I can build a business with five employees through agents and Claude, saving me so much money and making me feel so sovereign.”
Kirsty Tait
Cohort 4
“Got my first customer on stageseeker.com. I was planning on launching tomorrow, haven't advertised, and no one has the link apart from a couple of people testing. So cool to know someone I don't know is interested in an idea I had.”
Jessie Saea
Cohort 3
“The business automation mastermind has been absolutely life changing. Things that have been on my to-do list for ages, building a website, press kits, lead magnets, have been possible in a matter of even minutes. I've built agents that take things off my plate, from automating my inbox to sending out payment links.”
Tiyana Jovic
Cohort 1
“These small website and landing pages that could have taken me like three days or more in the past to build could take me 30 minutes.”
Sofia Konstantinidou
Cohort 2
“I don't treat Claude as a search engine anymore, but as an operations tool for my business. I went viral with the help of HookLab that we got in the Business Mastermind, and I reached two million views in only one month. I started out with around 2,000 followers on Instagram and now it's more than 7,000.”
Mike Mataraza
Cohort 3
“I have a friend who has a charity in India where he sends kids to school for free. His website was crap. He is 76. I had AI redo the website based on the design sense of his furniture website. 30 minutes later I sent him the link. He was so happy he cried. See Joe? All because of you and your teaching, some kids in a poverty stricken neighborhood in India have a new website.”
Ronnie Ansara
Cohort 1
“After just the first two sessions of the mastermind, I was building my own website from scratch.”
Naomi Galinski
Cohort 2
“I am not a design person, I hate designing websites. In the past I either did it myself and it took a long time, or I had to hire someone and explain. Now I can build it directly with Claude Code, I just tell it to use the same style and spin up a new page, and within minutes I have a new page.”
Heather Brand
Cohort 4
“I am a total beginner, I know nothing about anything technical. I had signed up for an AI course that was way more expensive, and honestly, it didn't even feel like it was in English. Joe's is a thousand times better, and with each section he makes sure that nobody gets left behind.”
Hans Schokkenbroek
Cohort 3
“I had to do my tax return and I'd forgotten about it. Normally I would have taken a day or a day and a half to get everything organized. Now I just said, okay, I'll create an agent, and within two or three hours I had my entire tax return done.”
Reza Khoshkam
Cohort 2
“The business mastermind empowered me with new tools, with new systems, automations to do my work more effectively and more strategically. Mission Control is basically a visual dashboard where you can create whatever you want: systems, automation, business overview, performance. It saves your time and your energy.”
Alla Demutska
Cohort 1
“The Mastermind gave me a whole company of AI support, and it freed up my brain to create.”
Leyolah Dekanic
Cohort 4, Session 4
“I have been blown away by Claude Code. I have been working with it really intensely in my business, creating inside my WordPress, inside my MailChimp, inside my payment plans, inside my Stripe account. It has become my fabulous assistant. We built a lead magnet page and I had 300 signups. I have been applying it to my needs and my business and it has been incredible and life changing.”
Pete Longworth
Cohort 2
“The mastermind has been an absolute game changer. I recently did a big capital raise, and what I learned in the program allowed me to build something out in the space of a couple of days that I've already brought in 75 grand from. This program has been by far the most effective program I've ever taken, hands down.”
Quincee Lark
Cohort 1
“This had already paid for itself, completely.”
Sophia Fox
Cohort 1, Session 4
“We have like 55 signups for our masterclass and we've only launched maybe four days ago.”
Marina Jaubert
Cohort 1
“I automated out over $6,000 of subscriptions a year in a month.”
Johanna Bieber
Cohort 1
“So many things that you would have needed a whole team for, you can do now on your own.”
Pina Maria Muckle
Cohort 1, Session 4
“I said change it and it changed my whole website in just one second. Everything worked. It was so easy.”
Testimonials
Craig Soles
I’m wanting to launch fascial maneuvers business in both the digital online media, and for in person live-events. Focus is to provide a unique and very specialized hands on approach that provides immediate reduction and eventual elimination and release of generational stored trauma and provides self healing tools for ongoing Management.
Vancouver, British Columbia, Canada
“The fact that me, 64 years old, no coding experience, no prior technology experience when it comes to this or AI, could step in and under 30 days build what I built. I wouldn't be here at this stage w…”
Jenny Jessen
Founder, Institut fuer Feminine Heilkunst
Giengen, Germany
“I can build a business with five employees through agents and Claude, saving me so much money and making me feel so sovereign.…”
Tiyana Jovic
Founder, TI YA RA
Ubud, Bali
“These small website and landing pages that could have taken me like three days or more in the past to build could take me 30 minutes.…”
Craig Soles
I’m wanting to launch fascial maneuvers business in both the digital online media, and for in person live-events. Focus is to provide a unique and very specialized hands on approach that provides immediate reduction and eventual elimination and release of generational stored trauma and provides self healing tools for ongoing Management.
Vancouver, British Columbia, Canada
“The fact that me, 64 years old, no coding experience, no prior technology experience when it comes to this or AI, could step in and under 30 days build what I built. I wouldn't be here at this stage w…”
Jenny Jessen
Founder, Institut fuer Feminine Heilkunst
Giengen, Germany
“I can build a business with five employees through agents and Claude, saving me so much money and making me feel so sovereign.…”
Tiyana Jovic
Founder, TI YA RA
Ubud, Bali
“These small website and landing pages that could have taken me like three days or more in the past to build could take me 30 minutes.…”
Jasmine Oh
DJ, facilitator, and psychedelic therapist
Bali, Indonesia
“What has really blown me away was being able to just build a website within a couple of hours. Whether it's SEO, websites, funnels or leads, I always had to hire somebody else to do it, and now I can …”
Jessie Saea
After a Near Death Experience at 13, I came back with the ability to see Souls energetically and where they are out of alignment.. and then spent 24 years traveling the globe learning from some of the best Shamans, healers & mentors. I help high-performing Souls unlock their true purpose, learn how to Channel, and permanently release anything standing in the way. Also a badass DJ.
Bali, Bali, Indonesia
“The business automation mastermind has been absolutely life changing. Things that have been on my to-do list for ages, building a website, press kits, lead magnets, have been possible in a matter of e…”
Sofia Konstantinidou
I am a vegan nutritionist, food blogger and entrepreneur, as well as a feminine embodiment guide and Tantra facilitator.
Ubud, Bali, Indonesia
“I don't treat Claude as a search engine anymore, but as an operations tool for my business. I went viral with the help of HookLab that we got in the Business Mastermind, and I reached two million view…”
Naomi Galinski
Naomi Galinski, PhD, is a somatic trauma therapist, Somatic Experiencing® practitioner, CranioSacral therapist, and nervous system specialist based in Bali. She has come from academia with a PhD in physics, the corporate world, and almost a decade of recovering from chronic fatigue syndrome, migraines, insomnia, IBS, and fibromyalgia. She now combines her analytical mind with the embodiment of healing trauma, transpersonal psychology and disrupting transgenerational patterns to help clients reconnect with their bodies, release stored trauma, and cultivate the inner safety necessary for lasting ease, freedom, and joy.
Bali, Bali, Indonesia
“I am not a design person, I hate designing websites. In the past I either did it myself and it took a long time, or I had to hire someone and explain. Now I can build it directly with Claude Code, I j…”
Beata Fuller
Child development specialist, Family Life Coach, and education innovator with 20+ years. Creator of the 7 Seeds of Success framework.
Bali
“I took the idea to an app developer and I was quoted $200,000 and about two years of work. Then I got into Joe's mastermind, and a day later the prototype existed. A week later it was a usable product…”
Ronnie Ansara
Founder, Rendezvous Bali
Bali, Indonesia
“After just the first two sessions of the mastermind, I was building my own website from scratch.…”
Reza Khoshkam
I run Retro Fun, a publishing brand creating nostalgic brain games and puzzle books for seniors. Currently building AI-driven systems to take full control of website, marketing, and digital product growth.
Ubud District, Bali, Indonesia
“The business mastermind empowered me with new tools, with new systems, automations to do my work more effectively and more strategically. Mission Control is basically a visual dashboard where you can …”
Pete Longworth
Visual Poet. Specialising in photography and video that calls forth essence and elevates it with art.
Ubud District, Bali, Indonesia
“The mastermind has been an absolute game changer. I recently did a big capital raise, and what I learned in the program allowed me to build something out in the space of a couple of days that I've alr…”
Heather Brand
Owner of Shloaka, a luxury fashion business in high-end resorts.
Bali, Indonesia
“I am a total beginner, I know nothing about anything technical. I had signed up for an AI course that was way more expensive, and honestly, it didn't even feel like it was in English. Joe's is a thous…”
Hans Schokkenbroek
Helping people makes me happy. Co owner of Dragonfly. Our mission is to help people and businesses to transform their inner space and outer space. Inner space is about bringing people into balance. One of the excellent tools to do that is Fascial Maneuvers by Human Garage. Outer space is about creating a high energy environment in living and working spaces so that healthy people stay healthy and diseased people recover more quickly.
Hilversum
“I had to do my tax return and I'd forgotten about it. Normally I would have taken a day or a day and a half to get everything organized. Now I just said, okay, I'll create an agent, and within two or …”
Alla Demutska
Clinical psychologist and founder, Dr Alla Demutska
Ubud, Bali
“The Mastermind gave me a whole company of AI support, and it freed up my brain to create.…”
Quincee Lark
Founder, Visionseed
Bali, Indonesia
“This had already paid for itself, completely.…”
Marina Jaubert
Founder, Ascend to Bali
Bali, Indonesia
“I automated out over $6,000 of subscriptions a year in a month.…”
Sophia Fox
Founder, Sisterhood OS
Bali, Indonesia
“We have like 55 signups for our masterclass and we've only launched maybe four days ago.…”
Miia Nern
Astrology educator and content creator
Berlin, Germany
“Learning how to use AI in a proper way and knowing when to use what has saved me literally at least 20 to 25 hours a week.…”
Eric Horn
Founder, CultureRoot
Great Neck, NY
“It's hard to quantify how much money this has saved me, but it's got to be tens of thousands of dollars.…”
Johanna Bieber
Founder, Johananda
Uluwatu, Bali, Indonesia
“So many things that you would have needed a whole team for, you can do now on your own.…”
Helaine Knapp
Founder & CEO City Row Best Selling Author: Making Waves
Austin, Texas, USA
“Joe gave me the gift of alignment... By the end of our work together, I not only had a sense of what I should easily say yes to, but probably more importantly, what I should say no to. Given where …”
Monika Hildmark
Founder Hildmark Dental AB Transformational Retreats
Stockholm, Sweden
“Within less than six months, I'm feeling embodied and living the visions and dreams I was envisioning six months ago. It was a very big shift as I am by profession a dentist. So, Joe really helped me…”
Pina Maria Muckle
Energy coach and embodiment guide
Bali, Indonesia
“I said change it and it changed my whole website in just one second. Everything worked. It was so easy.…”
Malaika Darville
Malaika is an elder, Earth Guardian, and wisdom keeper who has guided thousands around the world. She pioneered the first cacao ceremonies and ecstatic dance gatherings in Bali.
Bali, Indonesia
“if you're thinking of working with him, you will not be disappointed. He's an epic brother and an epic human being.…”
Kayla Rivera-Hoskinson (Solar)
Mental health and AI Entrepreneur
San Francisco, USA
“"I was able to have really deep one-on-one conversations and get into small groups that I never would've thought of getting into before, and really had the ability to look at every aspect of my life f…”
Leonie Louise
Leonie Louise is a psychologist, tantra practitioner, and founder of of Tantra from the heart.
Thailand
“Joe helped me a lot with the technical part of my business and it made a huge difference, especially because it saves me so much time, so much headache, and so much stress.…”
Shari Van De Craen
Intimacy Coach and High End Photographer for Women. Founder of Project Radiance
Netherlands
“I wish everyone could just experience a little bit of the things he has to offer. 'cause he has a lot to offer and if you can just take 1% of the gifts that he can give you, that already is going to m…”
Taya Sobral
Embodied Leadership and Business Coach
Portugal
“I would recommend Joe. He is a master of systems, so systems and tools that can help you to optimize and structure your business in a way that you get a lot more out of it and you have time for the th…”
Founder of Masterminds HQ
About Joe
Background
Built from the trenches, not a textbook.
Joe founded 26+ companies across tech, education, real estate, and community building. One became the largest software and business training company in New York City.
Since 1998 he has helped people turn big ideas into something real: cleaner systems, clearer offers, better decisions, and businesses that actually run. Today he mentors the 96 founders inside this mastermind.
This mastermind is 31 years of building businesses, handed directly to you.
#1 Amazon Bestseller in three concurrent categoriesGet to know me better
0+
People trained0+
Ventures built0
Building since 19950+
TestimonialsTeaching since 1998. I built New York's largest software training company and taught more than 90,000 people to run their own systems, including Wall Street firms, Fortune 5 executives, the CIA, Microsoft, and celebrities like Tyra Banks.
Building businesses since 1995 and 26+ ventures later, currently running multiple AI companies, resorts, wedding venues, and a slew of other businesses. The obsession has never changed: build it so it runs itself. Now I want that for you.
As featured in.
Some of my previous clients
A few of the companies and people I have trained over the years
Cohort 6
Monday, February 8, 2027
Two live sessions every Monday, same material. Join whichever fits that week.
Session A
7:30 to 9:30 AM Bali
Session B
3:30 to 5:30 PM Bali
| First session | Session A | Session B |
|---|---|---|
| Bali / SingaporeWITA | 7:30 AM | 3:30 PM |
| SydneyAEDT | 10:30 AM | 6:30 PM |
| LondonGMT | Sun11:30 PM | 7:30 AM |
| Central EuropeCET | 12:30 AM | 8:30 AM |
| New YorkEST | Sun6:30 PM | 2:30 AM |
| Los AngelesPST | Sun3:30 PM | Sun11:30 PM |
Times shown for the first session. Bali never changes its clocks. From the 15 March session, both sessions start one hour later in New York and Los Angeles. From the 29 March session, both sessions start one hour later in London and Central Europe. From the 5 April session, both sessions start one hour earlier in Sydney.
Every live Monday
- Feb 8
- Feb 15
- Feb 22
- Mar 1
- Mar 8 (no session)
- Mar 15
- Mar 22
- Mar 29
- Apr 5
- Apr 12
- Apr 19
- Apr 26
- May 3
- May 10
No session on Mar 8: Nyepi, Bali's Day of Silence. The whole island shuts down, so there is no session that week. Use it to catch up.
You are invited to both sessions every week. Go to whichever fits, and switch from week to week whenever you need to. Every session is recorded, so if neither time works you can do the whole program on replay, with the step-by-step guides in the portal.
Neither time working for you? Tell me which time zone you need. When enough people need another time, I add a session.
Enrollment
Applications Now Open
Cohort 6 starts Monday, February 8, 2027. The room stays intentionally small, so if this feels like your next move, raise your hand now.
“
I had an idea for an app. I got a quote for $200,000 two years ago. I built the bones of it myself in one night. Now I have it built already, and I think I've spent about $14.
Beata Fuller
Started it in session 9, had it built by session 10; the $14 is her API spend
Education innovator, Bali
Choose your payment option
Same program: 12 weeks live, plus 2 bonus sessions. Choose the payment option that works for you.
Payment Plan
Same program: 12 weeks live, plus 2 bonus sessions
$899
3 payments
$2,697 total
Same sessions, support, and bonus sessions.
Pay monthlyLower Total Cost
Pay in Full
Same program: 12 weeks live, plus 2 bonus sessions
$2,400
one payment
Save $297 compared with three payments
Same sessions, support, and bonus sessions.
Estimates only. Checkout is in USD.
Scholarship payment options are available case by case. Monthly payments are designed to stay within reach while giving you more time to increase your income through the course.
My Promise
100% Risk-Free Guarantee
If it's not working for you, you'll know early, and I'll just give you your money back.
Short Term
100%
Money Back
Show up, do the work, and attend the first three sessions. If it is still not the right fit, I will personally refund 100% of your payment. No questions asked.
Long Term
It pays for itself, or I refund the difference.
Show up, build, and complete the full program. Then count what it gave you: new sales you can trace to what you built, subscriptions you cancelled, and developer and design costs you no longer pay. If, three months after the program ends, that number is smaller than what you paid, message me with your numbers and I will personally refund the difference. Worst case, you break even and walk away with a ton of new skills.
Conditions apply. Requires attendance, reasonable effort, and reasonable documentation of the numbers you are counting. Claims open until three months after the final session.
By the end of this program
You may be surprised to realize you're operating in the top 1% of all AI users by the end of this program.
Without ever feeling like you had to become a tech person.
A minute from Joe
Are you on the fast train, or standing on the platform?
Filmed with Pete Longworth, Bali, August 2026
Cohort 6 starts February 8, with two live session times every Monday
Every Monday there are two live sessions on the same material: Session A from 7:30 to 9:30 AM and Session B from 3:30 to 5:30 PM, Bali time. Join whichever fits that week, and switch whenever you need to. Every session is recorded. Applications are open now.
FAQ
Each session is two hours. Cohort 5's first live session is Wednesday, October 14, 2026, Bali time.
There is one live session each week, Wednesdays from 7:00 PM to 9:00 PM Bali time (Asia/Makassar).
Start times for the first session on Wednesday, October 14, 2026:
7:00 PM - Bali / Singapore
10:00 PM - Sydney
12:00 PM - United Kingdom
1:00 PM - Germany / Central Europe
7:00 AM - New York
6:00 AM - Chicago
4:00 AM - Los Angeles
Bali never changes its clocks. When Europe puts its clocks back on 25 October, the session becomes 11:00 AM in the UK and 12:00 PM in Central Europe. When the Americas put their clocks back on 1 November, it becomes 6:00 AM in New York, 5:00 AM in Chicago and 3:00 AM in Los Angeles. In both cases, it moves one hour earlier in local time.
If you miss a session, there are video playbacks and step-by-step copy-pasteable prompts in the portal so you can catch up fast.
Every session is recorded and summarized in your member portal, with links to the video and timestamps for the teaching portions. Watch on your own schedule. That said, live is where the real connection happens. The recordings are the fallback, not the experience.
Show up, do the work, and attend the first three sessions. If it is still not the right fit, I will personally refund 100% of your payment. No questions asked. Beyond that: It pays for itself, or I refund the difference. Show up, build, and complete the full program. Then count what it gave you: new sales you can trace to what you built, subscriptions you cancelled, and developer and design costs you no longer pay. If, three months after the program ends, that number is smaller than what you paid, message me with your numbers and I will personally refund the difference. Worst case, you break even and walk away with a ton of new skills. Conditions apply. Requires attendance, reasonable effort, and reasonable documentation of the numbers you are counting. Claims open until three months after the final session.
No problem. This is designed for people with or without a tech background. As long as you can speak English, you can code. We teach you how to build things by speaking in natural English instructions.
This is the fear most people bring in, and the program is built around it. Beata Fuller tried the opposite first and handed her AI to a VA, and within weeks her message sounded like everybody else's. So she learned to run it herself, and everything she builds now runs on her own voice and her own recordings. You train the system on your writing, your recordings, and your way of working. It sounds like you because it is built from you.
Level 1 is 12 weeks live, plus 2 bonus sessions. The live weeks are hands-on sessions with Joe. The two bonus sessions are Graduation Day, which closes the program with inspiration for what comes next, and How to Stand Out in the Age of AI, a positioning and messaging session led by Tiyana Jovic.
Both are real, dated sessions on the calendar, not filler weeks.
You can.
If life gets in the way, you can pause and rejoin one of the next two cohorts, picking up at the session where you left off. Your work stays yours. The restart fee is $200.
If you are only behind, not gone, you do not need to pause. Every session is recorded and every build has a step-by-step guide in the portal, so you can catch up on your own time.
This is for founders who already have something running, whether services, products, or a small team. If you are still figuring out what kind of business to start, this is not the right place yet. I recommend beginning with my course 'Uncovering Your Soul Purpose and How to Make Money At It.' It will help you get clear on your direction and foundation so you are ready when you do join.
Each call includes quick check-ins, updates, live teachings based on member challenges, and focused hot seats where you'll get direct feedback from Joe Che and the group.
No. Your first payment locks in your seat. After that, your next charge is automatically timed to fall five days before the start of your second month. No surprise charges, no getting billed twice.
You will have access for a minimum of six months after the cohort ends. It will most likely remain available much longer, for as long as I am maintaining the website, but six months after your cohort end date is the guaranteed minimum.
Scholarships are available on a case-by-case basis. We look at each one individually when finances are genuinely the only thing blocking you from this program. I offer ways to make monthly payments within your range that still feel like an investment and allow you to stay out of scarcity, so you can learn and apply these skills to be in deeper service, with the idea that your revenue will increase.
Please keep in mind that I have a guarantee: complete the full program, and if, three months after it ends, it has not given you at least what you paid, I will refund the difference so that there is no risk of losing any money.
Please keep in mind that I have a guarantee: complete the full program, and if, three months after it ends, it has not given you at least what you paid, I will refund the difference so that there is no risk of losing any money.
A few members volunteer to put their biggest business challenge on the table, and the group works through it live. Joe gives direct feedback. Other founders who have been in similar spots weigh in. It is unscripted and often where the sharpest thinking of the session happens. You do not have to volunteer. But even watching teaches you something.
It is organized and moderated, which means it actually stays useful. Each sub-thread has a specific purpose. Participate in whichever ones are relevant and mute the rest.
An optional add-on at checkout: up to 6 hours of 1:1 with my Support Crew, graduates of this program who help you build, solve problems, and get unstuck between sessions. +$900. Hours are used inside the cohort and do not roll over. If you pay monthly you can add it after you join.
Graduation is not a goodbye. There are three ways it can go, and all of them are fine.
You can simply finish. You keep access to the full portal for a minimum of six months after the cohort ends, plus the Resource Vault and the skills giveaways, and take what you built and run with it.
You can join the Builder Circle, a light monthly membership: one live call a month, MyOS Dispatch and a new named agent every month, and a peer group of builders sharing real repos while you keep implementing. You can stay there as long as you like.
Or, when you are ready to go deeper, you can advance into Level 2 and pick a specialization track. Level 2 is only open to Level 1 graduates, and the Builder Circle is the natural home base in between.
Level 2 is the continuation for Level 1 graduates, where you pick a specialization. You have to complete Level 1 first, so everyone in the room already has their foundation built.
In Level 2 you pick one of four specialization tracks: automating your Meta ads, building AI content creation systems, creating AI avatars and cinematic AI video, or going deeper into the AI operating system running your business.
If you are a graduate and want in, reach out to Joe Che directly on WhatsApp or email.
Absolutely. Members join from all over the world, and if you miss a session, there are video playbacks plus step-by-step copy-pasteable prompts waiting for you in the portal.
Cohort 5's first live session is Wednesday, October 14, 2026, and there is one live working session every Wednesday. The time in your zone is in the Cohort 5 schedule card above. Applications are open now. Once you join, you get a welcome message and access to the community, Resource Vault, and member portal.
Six hours one on one with me across the 12 weeks, for people who want my eyes on their business directly. I take 4 people per cohort and open it up in week 2, once you have been in the room. +$2,400. Hours are used inside the cohort and do not roll over.
Each session is two hours. Cohort 5's first live session is Wednesday, October 14, 2026, Bali time.
There is one live session each week, Wednesdays from 7:00 PM to 9:00 PM Bali time (Asia/Makassar).
Start times for the first session on Wednesday, October 14, 2026:
7:00 PM - Bali / Singapore
10:00 PM - Sydney
12:00 PM - United Kingdom
1:00 PM - Germany / Central Europe
7:00 AM - New York
6:00 AM - Chicago
4:00 AM - Los Angeles
Bali never changes its clocks. When Europe puts its clocks back on 25 October, the session becomes 11:00 AM in the UK and 12:00 PM in Central Europe. When the Americas put their clocks back on 1 November, it becomes 6:00 AM in New York, 5:00 AM in Chicago and 3:00 AM in Los Angeles. In both cases, it moves one hour earlier in local time.
If you miss a session, there are video playbacks and step-by-step copy-pasteable prompts in the portal so you can catch up fast.
Show up, do the work, and attend the first three sessions. If it is still not the right fit, I will personally refund 100% of your payment. No questions asked. Beyond that: It pays for itself, or I refund the difference. Show up, build, and complete the full program. Then count what it gave you: new sales you can trace to what you built, subscriptions you cancelled, and developer and design costs you no longer pay. If, three months after the program ends, that number is smaller than what you paid, message me with your numbers and I will personally refund the difference. Worst case, you break even and walk away with a ton of new skills. Conditions apply. Requires attendance, reasonable effort, and reasonable documentation of the numbers you are counting. Claims open until three months after the final session.
This is the fear most people bring in, and the program is built around it. Beata Fuller tried the opposite first and handed her AI to a VA, and within weeks her message sounded like everybody else's. So she learned to run it herself, and everything she builds now runs on her own voice and her own recordings. You train the system on your writing, your recordings, and your way of working. It sounds like you because it is built from you.
You can.
If life gets in the way, you can pause and rejoin one of the next two cohorts, picking up at the session where you left off. Your work stays yours. The restart fee is $200.
If you are only behind, not gone, you do not need to pause. Every session is recorded and every build has a step-by-step guide in the portal, so you can catch up on your own time.
This is for founders who already have something running, whether services, products, or a small team. If you are still figuring out what kind of business to start, this is not the right place yet. I recommend beginning with my course 'Uncovering Your Soul Purpose and How to Make Money At It.' It will help you get clear on your direction and foundation so you are ready when you do join.
No. Your first payment locks in your seat. After that, your next charge is automatically timed to fall five days before the start of your second month. No surprise charges, no getting billed twice.
Scholarships are available on a case-by-case basis. We look at each one individually when finances are genuinely the only thing blocking you from this program. I offer ways to make monthly payments within your range that still feel like an investment and allow you to stay out of scarcity, so you can learn and apply these skills to be in deeper service, with the idea that your revenue will increase.
Please keep in mind that I have a guarantee: complete the full program, and if, three months after it ends, it has not given you at least what you paid, I will refund the difference so that there is no risk of losing any money.
Please keep in mind that I have a guarantee: complete the full program, and if, three months after it ends, it has not given you at least what you paid, I will refund the difference so that there is no risk of losing any money.
It is organized and moderated, which means it actually stays useful. Each sub-thread has a specific purpose. Participate in whichever ones are relevant and mute the rest.
Graduation is not a goodbye. There are three ways it can go, and all of them are fine.
You can simply finish. You keep access to the full portal for a minimum of six months after the cohort ends, plus the Resource Vault and the skills giveaways, and take what you built and run with it.
You can join the Builder Circle, a light monthly membership: one live call a month, MyOS Dispatch and a new named agent every month, and a peer group of builders sharing real repos while you keep implementing. You can stay there as long as you like.
Or, when you are ready to go deeper, you can advance into Level 2 and pick a specialization track. Level 2 is only open to Level 1 graduates, and the Builder Circle is the natural home base in between.
Cohort 5's first live session is Wednesday, October 14, 2026, and there is one live working session every Wednesday. The time in your zone is in the Cohort 5 schedule card above. Applications are open now. Once you join, you get a welcome message and access to the community, Resource Vault, and member portal.
Every session is recorded and summarized in your member portal, with links to the video and timestamps for the teaching portions. Watch on your own schedule. That said, live is where the real connection happens. The recordings are the fallback, not the experience.
No problem. This is designed for people with or without a tech background. As long as you can speak English, you can code. We teach you how to build things by speaking in natural English instructions.
Level 1 is 12 weeks live, plus 2 bonus sessions. The live weeks are hands-on sessions with Joe. The two bonus sessions are Graduation Day, which closes the program with inspiration for what comes next, and How to Stand Out in the Age of AI, a positioning and messaging session led by Tiyana Jovic.
Both are real, dated sessions on the calendar, not filler weeks.
Each call includes quick check-ins, updates, live teachings based on member challenges, and focused hot seats where you'll get direct feedback from Joe Che and the group.
You will have access for a minimum of six months after the cohort ends. It will most likely remain available much longer, for as long as I am maintaining the website, but six months after your cohort end date is the guaranteed minimum.
A few members volunteer to put their biggest business challenge on the table, and the group works through it live. Joe gives direct feedback. Other founders who have been in similar spots weigh in. It is unscripted and often where the sharpest thinking of the session happens. You do not have to volunteer. But even watching teaches you something.
An optional add-on at checkout: up to 6 hours of 1:1 with my Support Crew, graduates of this program who help you build, solve problems, and get unstuck between sessions. +$900. Hours are used inside the cohort and do not roll over. If you pay monthly you can add it after you join.
Level 2 is the continuation for Level 1 graduates, where you pick a specialization. You have to complete Level 1 first, so everyone in the room already has their foundation built.
In Level 2 you pick one of four specialization tracks: automating your Meta ads, building AI content creation systems, creating AI avatars and cinematic AI video, or going deeper into the AI operating system running your business.
If you are a graduate and want in, reach out to Joe Che directly on WhatsApp or email.
Absolutely. Members join from all over the world, and if you miss a session, there are video playbacks plus step-by-step copy-pasteable prompts waiting for you in the portal.
Six hours one on one with me across the 12 weeks, for people who want my eyes on their business directly. I take 4 people per cohort and open it up in week 2, once you have been in the room. +$2,400. Hours are used inside the cohort and do not roll over.