Business Automation Mastermind
Automate, Organize, and Increase IncomeStop Doing Business Alone
Every week, a small group of founders gets live training, real accountability, and hands-on automation work. You leave each session with something built.
All current cohorts are full and running at supercharged speed.
Is This Right for You?
Who is this for?
You are a service-based small business owner with fewer than five employees. Maybe you are a coach, consultant, fashion designer, digital product creator, or speaker. Either way, you are the one holding it all together and wearing most of the hats.
This is for you if you are ready to put real systems in place, get clarity on which tools to use, and unlock yourself to go from idea to creation faster, bring in more clients, and stop being the bottleneck in your own business.
Come ready to work. You will leave each session with something built.
Who is this not for?
If you are still trying to figure out what you want to sell, who you want to serve, or whether you even have a business yet, this is not the right room. There is no shame in that. But showing up before you are ready will frustrate you, and it will not be fair to the people around you who are already in motion.
If this is where you are, if things aren't clear yet, if you're not sure what you're building or who you're building it for, the place to start is the Uncovering Your Purpose program. Get clear on your direction first, build a roadmap to crossing $100,000 a year, and come back when you're ready. This will make a lot more sense then.
Introducing Joe Che's
Business Automation Mastermind
Most business owners already have enough on their plate. What they're missing is a system for doing less of it while the business keeps growing.
Weekly Live Sessions
Two hours every week, live with Joe and your small group of founders. Three sessions a month are hands-on automation training, where you build something real. The fourth is a mastermind and accountability check-in to keep you focused on your North Star and working on what actually moves the needle. All sessions are recorded.
Program Portal and Resource Vault
Each session has its own page built for the cohort: every step, screenshot, and video, including prompts and skill installs, so the technical parts don't slow you down. The Resource Vault goes beyond the sessions. If Joe has something that can help you, financial models, pitch decks, hiring guides, skills he spent months building, you get it. Some of these things cost thousands of dollars to build. If he can reasonably give it to you, he will.
Organized and Moderated WhatsApp Community
Not another group chat that goes dead in a week. This one is organized, moderated, and actually useful. Sub-threads for wins, challenges, offers, and what you're working on. Joe is in there. So are people who get it.
Searchable Database Network
List what you do. Find who you need. The referral system is circular: you send business, you get business. Members have picked up clients just from being in the directory, and have earned extra referral fees and bonuses along the way.
What You'll Learn
...across seven hands-on sessions
Every session is hands-on, immediately implementable, and designed for non-technical founders.
Claude Code Setup and Building Your First Website
Claude Code + Build Your First Website
Joe has been building and training in software for 20+ years. In this session you build a real website together with him. By the end, you are live on the internet. No technical background needed.
Lead Magnets + Your Custom Domain
Automated Delivery, Real Database, Your Own Domain
By the end of this session, your website is live on a custom domain, for free. You also build the systems that capture leads and deliver value automatically, using free databases and email sending that runs without you.
Alignment Mastermind
Shared Experience, Focused Direction
We bring the group together to mastermind. Shared experience, collective knowledge, real problems solved live. You leave with a clearer path and something specific to go execute.
Train Your AI, Hook Your Audience
Feed the AI Your World + HookLab + Daily Hook Feed
Every AI conversation you have ever had is sitting in disconnected silos. In this session I show you how to pull all of that into one place so Claude actually knows your business and starts writing in your voice. Then you install HookLab, a hook writing engine I built exclusively for this group, and wire up the Daily Hook Research Agent. That agent scouts the best-performing content overnight and has fresh hook ideas waiting for you every morning before you start work. Your content pipeline starts running on its own.
Try HookLab →Your First Autonomous Agents
Set Them Up Once, Let Them Work
Most people build automations they still have to babysit. This session is different. You build agents that run on a schedule and do real work while you are not watching: trend tracking, competitor research, content ideas, industry signals. Set them up once. They go. You read the results. The agent does the labor.
Your AI Brain in Your Pocket
Your Voice, Speaking Like a Human
Your AI should be with you everywhere. In this session you install Claude on your phone and build a voice profile from your own books, podcasts, and social media using the SpeakHuman skill I created. When you get this right, what comes back sounds like you wrote it yourself. No cleaning it up. No editing it back to sound human. It already does.
Your First Magic Mission Control
Auto-Execute Task Board + Long-Form to Short-Form Content
One session recording can become thirty pieces of content. One interview. One long post. I show you how to take any long-form content you already have and let AI pull it apart into short clips, captions, scripts, and posts. Then you build your first Mission Control, a personal command center with a task board where things in the Auto Execute column get done the moment you drop them in. No follow-up. No checking in. You leave this session with both running on your laptop.
Then We Go Deeper
After the core seven sessions, we pull from a library of modules based on what your cohort actually needs. Every group is different. These are examples of what we cover.
Built After Their First Training Session. Zero Experience.
Real websites, built by real people with no prior web design experience, after a single training session.
Jazzy O
Professional DJ with over 7 years of international experience, performing across Bali, Europe & Australia. Recognized for curating unforgettable musical journeys at some of the region's most prestigious venues.
Dr. Alla Demutska
Clinical psychologist with a doctorate from Monash University and 15+ years of specialized expertise in trauma recovery and emotional regulation. She delivers psychotherapy, retreats, and workshops integrating trauma-informed practice with somatic awareness.
The Cohort is Already Strong
These are the people already in the room.

Daniel
C1Serial entrepreneur and AI strategist who scaled a company to 45k monthly revenue, now helping agencies win clients with guaranteed AI-driven sales and marketing systems.

SunDari
C1Transformation and embodiment mentor with over two decades of global experience supporting individuals and leaders through identity evolution and full-life integration. Author of The Awakened Being and creator of Sanctuary of Light (SOL), she extends her work through television, podcasting, and mentorship.

Alla
C1Clinical psychologist with a doctorate from Monash University, Alla Demutska brings 15+ years of specialized expertise in trauma recovery and emotional regulation. She delivers psychotherapy, retreats, and workshops that integrate trauma-informed practice with somatic awareness.

Sophia
C1Founder of Sisterhood OS, a global personal development platform empowering women through community, retreats, and immersive experiences designed for emotional maturity and authentic leadership.

Daniel
C1Serial entrepreneur and AI strategist who scaled a company to 45k monthly revenue, now helping agencies win clients with guaranteed AI-driven sales and marketing systems.

SunDari
C1Transformation and embodiment mentor with over two decades of global experience supporting individuals and leaders through identity evolution and full-life integration. Author of The Awakened Being and creator of Sanctuary of Light (SOL), she extends her work through television, podcasting, and mentorship.

Alla
C1Clinical psychologist with a doctorate from Monash University, Alla Demutska brings 15+ years of specialized expertise in trauma recovery and emotional regulation. She delivers psychotherapy, retreats, and workshops that integrate trauma-informed practice with somatic awareness.

Sophia
C1Founder of Sisterhood OS, a global personal development platform empowering women through community, retreats, and immersive experiences designed for emotional maturity and authentic leadership.

Johanna
C1Corporate operations professional and somatic coach building her practice Johananda, guiding clients through embodied self-inquiry and trauma-informed practices to live more authentic and connected lives.

Miia
C1Content creator and astrologer based in Bali, training the next generation of astrologers through her online certification program.

Yoshi
C1Founder /Owner / Designer, YoshiZen Couture

Jenny
C1Founder of Institut für Feminine Heilkunst, a German online school for feminine embodiment, Tao Tantric Arts, ritual work, and women’s facilitation training.

Aaqib
C1Entrepreneur behind HAYAQI, a global-ethnic slow fashion brand that harmoniously blends tradition and modernity, offering unique, handcrafted capsule collections inspired by diverse cultures.

Jasmine
C1Professional DJ with over 7 years of international experience, currently travelling between Bali, Europe & Australia. Recognized for her versatility and ability to curate unforgettable musical journeys, she has performed at some of the region’s most prestigious venues.

Tijana
C1Founder of TI YA RA, a Bali-rooted templewear and ritual lifestyle brand devoted to sacred living.

Ronnie
C1Entrepreneur, professional host, company founder, and business leader with over 20 years of Fortune 500 corporate experience.

Quincee
C1Artist, educator, and facilitator

Marina
C1Real estate consultant and super-networker.

Pina Maria
C1#1 Energy Angel. Reiki Master & Intuitive Coaching. Wealth Being Live Experience Host.

Alex
C1Scientist, coach, adventurer focused on global impact and contribution to human flourishing across scales.

Dr. Richard
C2Executive coach and mindful leadership expert helping medium to large companies across APAC embed cultures of sustainable high performance and conscious leadership.

Naomi
C2Somatic trauma therapist, Somatic Experiencing practitioner, CranioSacral therapist, and nervous system specialist based in Bali. PhD in physics, former corporate professional, and almost a decade recovering from chronic illness. She helps clients reconnect with their bodies, release stored trauma, and find lasting ease and freedom.

Alice
C2Founder of Lumobo, a performance lifestyle brand for high-achievement individuals. With 15+ years of hospitality entrepreneurship, Alice builds scalable online ventures in wellness and lifestyle.

Vonetta
C2Emmy award-winning artist, author, and educator. For over a decade, I've guided more than 800 transformational ceremonies around the world. Trusted by hundreds of therapists, coaches, psychologists, and leaders who work with The Shamanic Method — a framework for genuine perceptual depth, ethical responsibility, and real breakthroughs.

David
C2Founder of ShadowLight Institute, a transformational platform dedicated to helping individuals reclaim emotional agency through presence and shadow integration. Drawing on over a decade of Vipassana practice and deep study in psychology, his S.I.T. method guides people from reactivity to grounded self-led living.

Wesley
C2Creative director and product designer with 15+ years building brands, digital products, and design systems. These days I'm deep into building AI-powered workflows and automation systems to cut the busywork out of running a business.

Jonathan
C2Psychologist and executive coach with 25 years at the intersection of psychological depth and human performance. PhD from Stanford, postdoctoral fellowship at Harvard. Works with leaders and teams facing complexity, pressure, and growth using somatic and existential approaches.

Sofia
C2Vegan nutritionist, food blogger, and feminine embodiment guide, creating digital products around plant-based nutrition and facilitating online and in-person experiences focused on body connection and intimacy.

Salman
C2Professional electronic music artist and producer known as Shalman. Half of the music project JAGWOLF. Formerly a tech professional in payments and SaaS.

Gianluca
C2Strategic consultant for mission-driven projects with a focus on retreat centers. 15 years in large corporations, then led an international community and retreat center in Europe. Now working independently with founders turning vision into working organizations.

Racheli
C2Holistic fitness and wellness coach, movement enthusiast, and global explorer who has traveled to over 70 countries. HYROX competitor, certified yoga teacher, and artist passionate about helping women reconnect with their bodies through strength, play, and self-expression.

David
C2Founder of FIXR, a full-service production and digital marketing company dedicated to producing jaw-dropping events, video productions, and campaigns from concept to completion.

Hunt
C2Senior Producer at FIXR, a full-service production company and agency.

Kiya
C2Writer and spiritual teacher guiding people into deep connection with themselves, the divine, and their beloveds. Founder of Mystika School, offering Egyptian Tantra trainings ranging from 4-week to 11-month transformative journeys.

William
C2I work with entrepreneurs and leaders to have less noise in their head and feel more at home with themselves and others. Stories and frameworks from the practical side of inner work.

Beata
C2Child development specialist, Family Life Coach, and education innovator with 20+ years of experience. Creator of the 7 Seeds of Success framework.

Briana
C2Licensed clinical social worker specialising in children and women who have experienced trauma. I have expanded my work to include more holistic and spiritual modalities such as womb massage, hypnotherapy, and yoga.

Sofia
C2Psychiatrist and Psychotherapist specialising in CFT, CBT, and DBT. Helping intelligent, sensitive people move from survival mode to living fully. Specializing in anxiety, hypercontrol, trauma, and shame.

Ali
C2Fashion designer and multi-medium artist.

Daniel
C1Serial entrepreneur and AI strategist who scaled a company to 45k monthly revenue, now helping agencies win clients with guaranteed AI-driven sales and marketing systems.

SunDari
C1Transformation and embodiment mentor with over two decades of global experience supporting individuals and leaders through identity evolution and full-life integration. Author of The Awakened Being and creator of Sanctuary of Light (SOL), she extends her work through television, podcasting, and mentorship.

Alla
C1Clinical psychologist with a doctorate from Monash University, Alla Demutska brings 15+ years of specialized expertise in trauma recovery and emotional regulation. She delivers psychotherapy, retreats, and workshops that integrate trauma-informed practice with somatic awareness.

Sophia
C1Founder of Sisterhood OS, a global personal development platform empowering women through community, retreats, and immersive experiences designed for emotional maturity and authentic leadership.

Johanna
C1Corporate operations professional and somatic coach building her practice Johananda, guiding clients through embodied self-inquiry and trauma-informed practices to live more authentic and connected lives.

Miia
C1Content creator and astrologer based in Bali, training the next generation of astrologers through her online certification program.

Yoshi
C1Founder /Owner / Designer, YoshiZen Couture

Jenny
C1Founder of Institut für Feminine Heilkunst, a German online school for feminine embodiment, Tao Tantric Arts, ritual work, and women’s facilitation training.

Aaqib
C1Entrepreneur behind HAYAQI, a global-ethnic slow fashion brand that harmoniously blends tradition and modernity, offering unique, handcrafted capsule collections inspired by diverse cultures.

Jasmine
C1Professional DJ with over 7 years of international experience, currently travelling between Bali, Europe & Australia. Recognized for her versatility and ability to curate unforgettable musical journeys, she has performed at some of the region’s most prestigious venues.

Tijana
C1Founder of TI YA RA, a Bali-rooted templewear and ritual lifestyle brand devoted to sacred living.

Ronnie
C1Entrepreneur, professional host, company founder, and business leader with over 20 years of Fortune 500 corporate experience.

Quincee
C1Artist, educator, and facilitator

Marina
C1Real estate consultant and super-networker.

Pina Maria
C1#1 Energy Angel. Reiki Master & Intuitive Coaching. Wealth Being Live Experience Host.

Alex
C1Scientist, coach, adventurer focused on global impact and contribution to human flourishing across scales.

Dr. Richard
C2Executive coach and mindful leadership expert helping medium to large companies across APAC embed cultures of sustainable high performance and conscious leadership.

Naomi
C2Somatic trauma therapist, Somatic Experiencing practitioner, CranioSacral therapist, and nervous system specialist based in Bali. PhD in physics, former corporate professional, and almost a decade recovering from chronic illness. She helps clients reconnect with their bodies, release stored trauma, and find lasting ease and freedom.

Alice
C2Founder of Lumobo, a performance lifestyle brand for high-achievement individuals. With 15+ years of hospitality entrepreneurship, Alice builds scalable online ventures in wellness and lifestyle.

Vonetta
C2Emmy award-winning artist, author, and educator. For over a decade, I've guided more than 800 transformational ceremonies around the world. Trusted by hundreds of therapists, coaches, psychologists, and leaders who work with The Shamanic Method — a framework for genuine perceptual depth, ethical responsibility, and real breakthroughs.

David
C2Founder of ShadowLight Institute, a transformational platform dedicated to helping individuals reclaim emotional agency through presence and shadow integration. Drawing on over a decade of Vipassana practice and deep study in psychology, his S.I.T. method guides people from reactivity to grounded self-led living.

Wesley
C2Creative director and product designer with 15+ years building brands, digital products, and design systems. These days I'm deep into building AI-powered workflows and automation systems to cut the busywork out of running a business.

Jonathan
C2Psychologist and executive coach with 25 years at the intersection of psychological depth and human performance. PhD from Stanford, postdoctoral fellowship at Harvard. Works with leaders and teams facing complexity, pressure, and growth using somatic and existential approaches.

Sofia
C2Vegan nutritionist, food blogger, and feminine embodiment guide, creating digital products around plant-based nutrition and facilitating online and in-person experiences focused on body connection and intimacy.

Salman
C2Professional electronic music artist and producer known as Shalman. Half of the music project JAGWOLF. Formerly a tech professional in payments and SaaS.

Gianluca
C2Strategic consultant for mission-driven projects with a focus on retreat centers. 15 years in large corporations, then led an international community and retreat center in Europe. Now working independently with founders turning vision into working organizations.

Racheli
C2Holistic fitness and wellness coach, movement enthusiast, and global explorer who has traveled to over 70 countries. HYROX competitor, certified yoga teacher, and artist passionate about helping women reconnect with their bodies through strength, play, and self-expression.

David
C2Founder of FIXR, a full-service production and digital marketing company dedicated to producing jaw-dropping events, video productions, and campaigns from concept to completion.

Hunt
C2Senior Producer at FIXR, a full-service production company and agency.

Kiya
C2Writer and spiritual teacher guiding people into deep connection with themselves, the divine, and their beloveds. Founder of Mystika School, offering Egyptian Tantra trainings ranging from 4-week to 11-month transformative journeys.

William
C2I work with entrepreneurs and leaders to have less noise in their head and feel more at home with themselves and others. Stories and frameworks from the practical side of inner work.

Beata
C2Child development specialist, Family Life Coach, and education innovator with 20+ years of experience. Creator of the 7 Seeds of Success framework.

Briana
C2Licensed clinical social worker specialising in children and women who have experienced trauma. I have expanded my work to include more holistic and spiritual modalities such as womb massage, hypnotherapy, and yoga.

Sofia
C2Psychiatrist and Psychotherapist specialising in CFT, CBT, and DBT. Helping intelligent, sensitive people move from survival mode to living fully. Specializing in anxiety, hypercontrol, trauma, and shame.

Ali
C2Fashion designer and multi-medium artist.

Daniel
C1Serial entrepreneur and AI strategist who scaled a company to 45k monthly revenue, now helping agencies win clients with guaranteed AI-driven sales and marketing systems.

SunDari
C1Transformation and embodiment mentor with over two decades of global experience supporting individuals and leaders through identity evolution and full-life integration. Author of The Awakened Being and creator of Sanctuary of Light (SOL), she extends her work through television, podcasting, and mentorship.

Alla
C1Clinical psychologist with a doctorate from Monash University, Alla Demutska brings 15+ years of specialized expertise in trauma recovery and emotional regulation. She delivers psychotherapy, retreats, and workshops that integrate trauma-informed practice with somatic awareness.

Sophia
C1Founder of Sisterhood OS, a global personal development platform empowering women through community, retreats, and immersive experiences designed for emotional maturity and authentic leadership.

Johanna
C1Corporate operations professional and somatic coach building her practice Johananda, guiding clients through embodied self-inquiry and trauma-informed practices to live more authentic and connected lives.

Miia
C1Content creator and astrologer based in Bali, training the next generation of astrologers through her online certification program.

Yoshi
C1Founder /Owner / Designer, YoshiZen Couture

Jenny
C1Founder of Institut für Feminine Heilkunst, a German online school for feminine embodiment, Tao Tantric Arts, ritual work, and women’s facilitation training.

Aaqib
C1Entrepreneur behind HAYAQI, a global-ethnic slow fashion brand that harmoniously blends tradition and modernity, offering unique, handcrafted capsule collections inspired by diverse cultures.

Jasmine
C1Professional DJ with over 7 years of international experience, currently travelling between Bali, Europe & Australia. Recognized for her versatility and ability to curate unforgettable musical journeys, she has performed at some of the region’s most prestigious venues.

Tijana
C1Founder of TI YA RA, a Bali-rooted templewear and ritual lifestyle brand devoted to sacred living.

Ronnie
C1Entrepreneur, professional host, company founder, and business leader with over 20 years of Fortune 500 corporate experience.

Quincee
C1Artist, educator, and facilitator

Marina
C1Real estate consultant and super-networker.

Pina Maria
C1#1 Energy Angel. Reiki Master & Intuitive Coaching. Wealth Being Live Experience Host.

Alex
C1Scientist, coach, adventurer focused on global impact and contribution to human flourishing across scales.

Dr. Richard
C2Executive coach and mindful leadership expert helping medium to large companies across APAC embed cultures of sustainable high performance and conscious leadership.

Naomi
C2Somatic trauma therapist, Somatic Experiencing practitioner, CranioSacral therapist, and nervous system specialist based in Bali. PhD in physics, former corporate professional, and almost a decade recovering from chronic illness. She helps clients reconnect with their bodies, release stored trauma, and find lasting ease and freedom.

Alice
C2Founder of Lumobo, a performance lifestyle brand for high-achievement individuals. With 15+ years of hospitality entrepreneurship, Alice builds scalable online ventures in wellness and lifestyle.

Vonetta
C2Emmy award-winning artist, author, and educator. For over a decade, I've guided more than 800 transformational ceremonies around the world. Trusted by hundreds of therapists, coaches, psychologists, and leaders who work with The Shamanic Method — a framework for genuine perceptual depth, ethical responsibility, and real breakthroughs.

David
C2Founder of ShadowLight Institute, a transformational platform dedicated to helping individuals reclaim emotional agency through presence and shadow integration. Drawing on over a decade of Vipassana practice and deep study in psychology, his S.I.T. method guides people from reactivity to grounded self-led living.

Wesley
C2Creative director and product designer with 15+ years building brands, digital products, and design systems. These days I'm deep into building AI-powered workflows and automation systems to cut the busywork out of running a business.

Jonathan
C2Psychologist and executive coach with 25 years at the intersection of psychological depth and human performance. PhD from Stanford, postdoctoral fellowship at Harvard. Works with leaders and teams facing complexity, pressure, and growth using somatic and existential approaches.

Sofia
C2Vegan nutritionist, food blogger, and feminine embodiment guide, creating digital products around plant-based nutrition and facilitating online and in-person experiences focused on body connection and intimacy.

Salman
C2Professional electronic music artist and producer known as Shalman. Half of the music project JAGWOLF. Formerly a tech professional in payments and SaaS.

Gianluca
C2Strategic consultant for mission-driven projects with a focus on retreat centers. 15 years in large corporations, then led an international community and retreat center in Europe. Now working independently with founders turning vision into working organizations.

Racheli
C2Holistic fitness and wellness coach, movement enthusiast, and global explorer who has traveled to over 70 countries. HYROX competitor, certified yoga teacher, and artist passionate about helping women reconnect with their bodies through strength, play, and self-expression.

David
C2Founder of FIXR, a full-service production and digital marketing company dedicated to producing jaw-dropping events, video productions, and campaigns from concept to completion.

Hunt
C2Senior Producer at FIXR, a full-service production company and agency.

Kiya
C2Writer and spiritual teacher guiding people into deep connection with themselves, the divine, and their beloveds. Founder of Mystika School, offering Egyptian Tantra trainings ranging from 4-week to 11-month transformative journeys.

William
C2I work with entrepreneurs and leaders to have less noise in their head and feel more at home with themselves and others. Stories and frameworks from the practical side of inner work.

Beata
C2Child development specialist, Family Life Coach, and education innovator with 20+ years of experience. Creator of the 7 Seeds of Success framework.

Briana
C2Licensed clinical social worker specialising in children and women who have experienced trauma. I have expanded my work to include more holistic and spiritual modalities such as womb massage, hypnotherapy, and yoga.

Sofia
C2Psychiatrist and Psychotherapist specialising in CFT, CBT, and DBT. Helping intelligent, sensitive people move from survival mode to living fully. Specializing in anxiety, hypercontrol, trauma, and shame.

Ali
C2Fashion designer and multi-medium artist.
Real reactions from our members
What members said after their sessions.

Alicia
Session 2
“I cancelled ManyChat. I cancelled Shopify. This mastermind is opening up my mind. I was paying for tons of things I did not need that just made things more complicated. Thanks for the freedom.”

Quincee
Session 6
“By the time I had changed over my website to be all built with cloud code, gotten rid of my VSL hosting subscription and changed over my mail subscription, this had already paid for itself like completely.”

David Cook
Session 2
“I had a deep dive this week. I built 36 pages. It would have been about 900 emails between me and that designer. I am so blown away by the value of this already. It is unbelievable.”

Jonathan
Session 3
“I got it sending from my domain, it looks good. The whole point is to get rid of MailChimp and have more flexibility.”

Quincee
Session 6
“Someone asked if I do one-on-one art immersions. I ran home and in 30 minutes built a subpage on my site for that exact offering. Such a powerful moment of aligning to my person, my niche, and the need of my ideal client.”

Marina
Session 7
“I automated out over $6,000 of subscriptions a year in a month.”

Gianluca
Session 2
“It is my first website in my life. It took 5 minutes.”

Ali
Session 2
“I was in the process of about to hire an assistant, so I should probably hold off just to see what I can already get done with all these agents first.”

Marina
Session 7
“This mastermind is a game changer. I cannot believe what I can do now. It has changed my life.”

Alex
Session 6
“Guys yesterday was wild. Closed a client for Momentum Gang at the last minute from the car during a rainstorm. The website I built with Claude led to the call, and after, I used Claude for onboarding. It took 5 minutes.”

Tiyana
Session 6
“These small website and landing pages that could have taken me like three days or more in the past to build could take me 30 minutes.”

Sophia
Session 8
“I finished my email marketing agent fully, and it is fully autonomous now. I got offered to run a workshop for women learning AI in Singapore, and I just finished booking it today.”

Jasmine
Session 8
“My biggest win was that I finished my email marketing agent fully, and it is fully autonomous now.”

Jenny
Session 6
“I went so viral so many times, and had so many requests for all my courses, and I did not convert them. Now I finished a new post that leads to a complete free lead magnet. It just went viral again.”

Sophia
Session 7
“The Sprint Monitor I built is now running on Render, and it updates automatically.”

Tiyana
Session 6
“Our team is getting amazing clients coming in, like dream clients who are popular in this niche on Instagram. They are coming in and saying, wow, we love this brand, so it is working.”

Pina Maria
Session 8
“I am noticing with everything I do, the women really buy when they are in the email sequence. That is where the money is.”

Sophia
Session 7
“We booked the workshop and got paid up front. It was amazing.”

Miia
Session 4
“I feel how my mind is opening and I am talking to so many people all of a sudden in my field. It is really cool witnessing that.”

Jenny
Session 3
“It took like 5 minutes. I just took the one which took me one year, and I said make an essence of that and what would be the most interesting free webinar?”

Sophia
Session 4
“We have like 55 signups for our masterclass and we have only launched maybe four days ago.”

Alla
Session 3
“It looks amazing, and everyone loves my website, and they cannot believe that I created it. I cannot believe it myself.”

SunDari
Session 1
“I used to pay all these people. Now I can do it myself.”

Ronnie
Session 2
“I already had a draft website and it created a link to my calendar, a link to my link tree, a hyperlink for my WhatsApp, all the same photos. This is like 90% of the way there to the kind of website that I want.”

Alla
Session 4
“I have been comparing myself to a bird who now has wings. I feel so free.”

Sophia
Session 4
“I was able to go in and create my full email marketing funnel. It took off so much of the work of creating the workflow.”

Johanna
Session 1
“I have particles floating in the background, a circle following my cursor, things glowing. I could not believe I built this in one session.”

Ronnie
Session 1
“It pulled in my calendar link, my WhatsApp, all my deck photos. This is 90% of the website I wanted. In 45 minutes.”

Aaqib
Session 2
“I got a functional contact form on the website using Resend. I managed to get that set up in like 20 minutes. So I am pretty stoked.”

Pina Maria
Session 4
“I said change it and it changed my whole website in just one second. Everything worked. It was so easy.”

Johanna
Session 4
“I was so on fire and so motivated because so many pieces of the puzzle I have been working on for a long time are coming together.”

Jasmine
Session 2
“It was great. It is something I really wanted to do, so I am super grateful. It is so easy and we can just keep building over time. It is epic.”

Aaqib
Session 3
“I did a whole target audience and persona-building exercise. I can safely say that I feel addicted to Claude.”

Marina
Session 3
“It is really empowering to learn and to see, with all these different tools, what becomes possible.”

SunDari
Session 4
“I am excited that I can just ask Claude anything and be guided and supported through it all.”

Quincee
Session 4
“The website is looking great. I did a brand photoshoot this past week and I feel like a brand new person digitally.”

Alla
Session 2
“I got my website online. Thank you so much. It was amazing.”

Beata
Session 1
“Until 5 years ago, the world and technology could not keep up with what was in here, and now it looks like it finally can. Which I am finding really exciting.”

Quincee
Session 6
“I thought this was not for me. I was like, no, I am too creative. So let me be proof that this is for anyone, for people who think they are really creative, really soft, really not techie.”
By the time I had changed over my website to be all built with cloud code, gotten rid of my VSL hosting subscription and changed over my mail subscription, this had already paid for itself like completely.
Quincee Lark
Founder, Visionseed
Eau Claire, WI
I had a deep dive this week. I built 36 pages. It would have been about 900 emails between me and that designer. I am so blown away by the value of this already. It is unbelievable.
David Cook
Founder, ShadowLight Institute
San Francisco, California
Testimonials
Quincee Lark
Founder, Visionseed
Bali, Indonesia
“This had already paid for itself, completely.…”
Kasia Nast
Polish Celebrity Actress, Sexuality Facilitator
Warsaw, Poland
“I did a lot of work on myself in different retreats, with different containers, but this is different. The highlight for me is that I know the direction where I need to go with my business. 'cause it…”
Imad Elabdala
Royal-Award winning Entrepreneur, Investor, Children’s Mental Health Pioneer, Coach, TEDx Speaker, and Award-winning Author
Bali, Indonesia
“I saw the power of the diversity of expertise from all walks of life. It gave us new perspective about who we are and how do we work, and how do we show up in the world. And that's what most entrepre…”
About Joe Che
Why Work With Me?
30 years. 24 ventures. One obsession: systems.

Background
Built from the trenches, not a textbook.
Joe spent 30 years building and automating 24 ventures across 4 continents. He trained over 90,000 people at NYIM Training, built luxury resorts in Bali, ran one of the world's largest cooking communities across 52 countries, and produced events for 1,200 people on the largest superyacht in the US.
He learned what makes businesses break. And what makes them run. This mastermind is the distillation of all of it.
As featured in.





Some of my previous clients
I have trained over 90,000 people and have over a thousand testimonials


















Joe Che's Business Background
Scroll through 24 ventures built across 30 years, along with the industries I worked in with clients. Not a portfolio. Not a pitch. Just what happened.
This is the background he brings into every session.

NYIM Training
Founder
(1999–2017) NYC, USA
- •Founded New York's largest corporate business process and software training company
- •Trained over 80,000 people from thousands of companies on data analytics, programming, and business skills
- •Received over 1,000 positive testimonials and reviews
- •Helped Fortune 5 CEOs, CIA, FBI, and celebrities automate and improve their business processes

Glamp Nusa
Partner & Investor Lead
(2022–Present) Bali, Indonesia
- •Led capital raising, investor relations, and development strategy for a luxury clifftop resort with 40 tented villas
- •Dividends paid within 2 weeks of opening date July 2024
- •28% ROI per annum

Bali Beach Glamping
Partner
(2020- 2024) Bali, Indonesia
- •Luxury beach resort with 40 tented villas
- •24% ROI per annum

Iron Amethyst Holdings
Founder
(2017–Present)
- •Created and Managed 12 short-term rental properties, including one in the Empire State Building
- •Founded "The Retreat", a 40 -person retreat space in Catskills, New York
Heliconia Cantik Ventures
Founder
(2021–Present) Bali, Indonesia
- •Founded Bali Real Estate Fund to help clients with acquisitions, land banking, and strategic investment
- •Built Short Term Rental Villa (Dolce Blanco)
- •Renovated and Sold Villa (Suphora Villa)
- •Provided Real Estate Consulting services to help clients buy and sell properties

Chaos Cooking
Founder
(2009–2023)
- •Founded one of the world's largest cooking communies
- •Events and Members in 52 Countries and 750+ cities
- •Learned trust and delegation through cultural processes
- •Was sponsored to travel the world for years, socializing, eating and drinking (gained too much weight)

Lightning Society
Founder
(2015–2023) NYC, USA
- •Produced Experiential Events including "The Burlesquerade", a 1,200 person interactive event on the largest superyacht in the US. Business Insider called it "the best event NYC has ever seen."
- •Hosted 200+ events inculding masterminds, wellness events, dinners, networking, and parties.
- •Sponsored by major brands and boasted a large community of creatives and entrepreneurs

Bali Bloom Festival
Founder
(2020- 2024) Bali, Indonesia
- •Launched the world’s first contributor-owned, co-created festival
- •Built an international festival model focused on collaboration and shared experiences
- •Atttracted 1,500 global participants in the most recent event year
- •With over 120 workshops,

LS1 Co-Living
Co-Founder
(2016–2023) NYC, USA
- •Gutted and renovated a building in Bushwick, Brooklyn to house 17 curated residents.
- •Established the model for modern co-living in NYC.
- •Multiple floors and large rooftop for 500 people gatherings.
- •Hundreds of events including salon nights, masterminds, dinner parties

VEZA Life & Business Accelerator
Founder
(2023–present)
- •Founded a high level Life & Business mastermind that was fully co-created by masters in their field.
- •Past participants have included the first-ever employee of the Ethereum Foundation, Hollywood movie director, psychedelics experts, marketing experts & tantric masters

VRVR
Founder
(2015–2017)
- •Founded a virtual reality and 360° video production company
- •Developed first 360° video software for meta viewing
- •Pioneered GoPro arrays and syncing tehnology

Nuanu Creative City
Community Development Lead
(2021–2023) Bali, Indonesia
- •Part of the first small group to get involved with Nuanu Creative City, a 44-hectare hub blending art, nature, and technology into a living ecosystem for creativity and connection
- •Led team of 4 to conduct the largest study of intentional communites around the world

Bali Pro Visa
Co-Founder
(2021–2023) Bali, Indonesia
- •Founded a brick-and-mortar Visa and Business Agency providing clients with foreign visas and business formation advice.

Tierra Social
Founder
(2019–2024) Mexican Corporation
- •Led real estate development and community-driven living projects on 14 properties

JUJU Vape Ring
Founder
(2018–2019)
- •Invented, Patented and Sold a Vaping tool within the span of 6 months.
- •It was a fun side business to learn about patents and manufacturing

Retreat Facilitator
Facilitator
(2015-present)
- •Facilitation highlights:
- •Retreat Leader – I Am Creation Retreats (Dubai, Singapore, Bali)
- •Unconvential Life
- •Angsbacka, Sweden

Circulate
Founder
(2020-2022)
- •Created a collaborative, community-based newsletter platform for content-sharing and audience engagement

Couchsurfing
Community Development
(2006–2011) NYC, USA
- •Created trust and safety guidelines in NYC
- •Early Ambassador
- •Founded the Couch Crash Festival
- •Grew local meetups from a few dozen to tens of thousands

Windup
Founder
(2018-2020)
- •Helped new entrepreneurs spin up businesses quickly and take their ideas from concept to income

OneChord
Founder
(1995-2000)
- •Founded the largest online music community in the early days of the internet
- •Hosting live music events many times a week in 3 cities
- •Started when I was 18. First proper business with employees
A Plug-and-Play AI Operating System for Your Small Business
You will be the first to have it. Pre-built AI agents for CRM, billing, email, scheduling, content, and security, ready on day one. No setup. No configuration. Open the dashboard and it is already done.
Content Carousels
AI-generated social content, designed, written, and scheduled automatically.
Auto-Executing Task Boards
Tasks get assigned, tracked, and completed by AI. No input needed.
Machine Learning
The system learns your business over time and gets smarter with every interaction.
45 Agents Ready to Work
Pre-built agents that handle research, SEO, billing, email, scheduling, and more.
45 Integrations
Available for members when the next opening becomes available.
Mastermind Investment Impact Calculator
Estimated Annual Impact
Net Annual Impact
$141,840
Enrollment
Waitlist Open
Each cohort is small on purpose, and all current cohorts are full. The groups are moving at hyperspeed, so the waitlist is where we track the next serious openings.
Choose Your Investment
All current cohorts are full and running at supercharged speed. Join the waitlist now and we will reach out as soon as a new seat opens.
Ignition
Month-to-month
Waitlist only
$1,499/mo
per month
Save $700/mo vs. month-to-month
Choose IgnitionMomentum
3-month commitment
Waitlist only
$1,499/mo
per month
Save $899/mo vs. month-to-month
$1,800 billed upfront
Choose MomentumSupercharged
6-month commitment
Waitlist only
$1,499/mo
per month
Save $1,049/mo vs. month-to-month
$2,700 billed upfront
Scholarships of 25-80% are available, and service trades are considered too. If you genuinely need this and the numbers are not working, reach out and we can talk.
My Promise
100% Risk-Free Guarantee
I only want you here if it actually helps you.
Short Term
100% Money Back
Show up, do the work, and attend the first two sessions. If it is still not the right fit, I will personally refund 100% of your payment. No questions asked.
Long Term
125% Money Back
Actively participate for one full year. If your revenue has not grown by at least 3% and you have not saved at least two hours a week from what we implement together, I will give you 125% of your money back.
Conditions apply. You must demonstrate reasonable effort and attendance.
Ready to join Joe Che's Business Automation Mastermind?
All current cohorts are full and running at hyperspeed. Join the waitlist and we will reach out when the next opening is ready.





